Tuesday, November 27, 2007

What I've Been Up To

I was in Canada and the US for three weeks. While in Canada (and very briefly while in the US, I was able to continue working. That's good news and bad news. I took over my wife's home computer for 10 hours a day and didn't get to go out much.

Add to that another hour or two for my own blogging other activity. Ugh.

We still haven't launched the blog on the new company, so I'm still working at correcting and editing the English in presentations and emails, and building the website and materials. Falling by the wayside are tasks that I should also really be doing, such as networking with our potential clients and preparing blog posts, but I don't seem to have the time.

I'm hoping that once the site is lunched an some brief busy period is over, I can concentrate on what I do best. But maybe I'm fooling myself. Maybe the busy period, the editing and marketing materials and so on will never really end. I think I'm good at it, but it's not blogging, and hence not what I want to be doing for the rest of my life.

I just have to wait and see.


Sunday, November 11, 2007

This Blog is an Anomoly

This blog is not my main blog.

I don't do anything special to "bring in traffic". It has no top ten lists (ok, it will have no more top ten lists), no tweaked headlines, no special keywords, no SEO, no marketing, no affiliate links, and no cross-posting.

It updates when I feel like, which is roughly once a week right now. I love readers and comments, but I don't care about "growing" this blog, hooking search engines, or massaging links. No special ad placement or laser like blog focus.

In short, it has nothing that all the professional blogging pimps tell you to have and does nothing they tell you to do.

It has only one thing: the raw unadulterated truth about corporate blogging from the first-hand experiences of a professional corporate blogger.


Update: Blogging vs Marketing, Again

I'm still negotiating the difference between blogging and marketing with my boss, as in how I should be spending my time: writing marketing letters vs creating content for the site.

I think this is primarily because the site is still not live, so I'm not actually creating blog posts, only the site content. Once I begin daily blogging, hopefully I will have a groove. Seems like it's been a long time coming, and there's still a few weeks to go.


Monday, November 5, 2007

Working in Toronto

One of the drawbacks benefits of working from home as a corporate blogger, is that you can work anywhere. Which means while I'm visiting my wife in Canada, I'm working from home.

I don't get out too much, however, which kind of sucks.

What I'm up to: the site still has a way to go, so right now I'm still writing web content to create a "site", which means a collection of interesting pages beyond simply information about our services. I examined our service, searched the Internet, and decided that there wasn't a strong site devoted to a particular niche overlapping our service.

I could have chosen several niches, depending on how I looked at the service. Most of these were already covered in detail, so I chose the one that wasn't.

I'm also still editing English emails, marketing material, and copy for my marketer/boss, but thankfully less than before. I need the time to devote to creating a site.

And I'm still networking, although I've been neglecting that a bit with all the writing. I have to remember to balance the two.

Being at home is rather lonely sometimes. Although I technically don't need a laptop, I think I may have to get one just so I can go out and work in a cafe.