Sunday, September 23, 2007

Blogging For Hire Posts Coming Out of the Woodwork

Performancing just ran a basic post on blogging for a company. So did Randa Clay Design.

Blogging for hire is emerging as a new profession. And baby, you don't know what you're getting into.

People keep writing these "pros and cons of blogging for hire" posts as if all it means is writing blog posts about someone else's topics on someone else's site. If only it were that simple!

Sure, there's a small chance that a great blogger might be hired to just blog with the hope that traffic to his or her blog will increase exposure to the company. But more likely than not, blogging for hire means being hired by a company to do whatever the company needs, including blogging.

That means working on marketing plans, integrating plans into the business, cultivating blogging relationships, learning the ins and outs of your company, marketing research, writing press releases, editing copy, storyboarding videos, and I don't even know what else since I'm only starting the process, myself.

But it is not, repeat NOT, simply writing blog posts for a company. Unless you want to be paid $5 a post plus traffic, which is no way to make a living.

I just got a copy of Debbie Weil's Corporate Blogging book, which I hope to review asap.



Gavin Schmitt said...

The more you pose it this way (based on what companies want) the more I feel the job is essentially: staff writer, with a public face. Or perhaps copy writer with a public face?

Yehuda said...

Of course, there's always the possibility that my experience is unusual.