Wednesday, July 25, 2007


This blog is going to be about corporate blogging, a subject only sparsely covered in the blogosphere.

In particular, I have been a regular old blogger for over three years, and recently made the switch to being a professional corporate blogger. Which means: I get hired to blog for companies.

There are a number of differences between a standalone blog and a for-hire corporate blog:

  • You don't monetize a company blog.
  • You don't care how many readers you get or how many hits your blog gets. A corporate blog exists to increase traffic to your main website.
  • A corporate blog is used to control the conversation on the Internet. So that if someone has something good or bad to say, they have a place to say it.
  • A corporate blog is used to foster a community out of an already existing community, or to create a new community around a specific topic. You can't just pick any old niche or write linkbait on whatever you want.
  • There are trade secrets and legal repercussions to what you write.
  • You have to consider outlinks to other sites in your field - these are now not your compatriots but your competitors.
And many more, which I will discuss as I think about them.

In the meantime, welcome to the blog, enjoy, and say hello.


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